Connections are so important to us. A connection to the land, to our animals and the many people who help our ranch-it drives everything we do. We follow the principles of compassion, care and respect for our ranch dogs, our trucking partners, our chefs, customers, community and suppliers.
We don’t use growth hormones, and antibiotics are only used to help a sick cow or calf with a painful condition. If antibiotics are needed, those animals are taken out of our branded beef program. Attentive animal care helps the cattle, of course, but it’s also good for business.
We’re proud members of the Alberta Farm Animal Care (AFAC). Our beef is Certified by both Verified Beef Production Plus (VBP+) and the Canadian Roundtable for Sustainable Beef certified (CRSB). These credentials are your guarantee of our commitment to responsible stewardship of our cattle and the environment.